With a reach of 1.1 billion users in 2021, Facebook Marketplace is growing exponentially – bringing lucrative opportunities for sellers. The trend for online shopping has been booming, and this also includes popular social networking channels like Facebook. Whether you are an ecommerce seller or simply trying to do away with some old stuff, knowing how to sell on Facebook Marketplace can help you reach the right people and earn extra cash.
Getting started with selling on Facebook Marketplace is quick and easy. All you need is to create a personal or business account on Facebook, click the Facebook Marketplace icon, and follow some simple steps.
Know How To Sell On Facebook Marketplace Smartly
On this platform, you can sell or trade most kinds of products under the following categories:
- Home & garden
- Sporting goods
- Clothes & accessories
- Toys & games
- Free stuff
However, you are not allowed to list or sell prohibited items like adult products, vouchers, digital media, animals, or events. Additionally, whatever you sell should be a product, not a service, news, or meme.
But selling on Facebook Marketplace isn’t about listing your products and waiting for buyers to find you. For ecommerce businesses, it is an effective social media marketing strategy to reach a wider audience base and sell more products.
Therefore, it is important to know how to sell on Facebook Marketplace strategically to stay competitive, increase product visibility, reach the right buyers, and garner more sales. Check out these valuable tips here.
1. High-Quality Photos Can Go a Long Way
The competition on Facebook Marketplace is cut-throat and many do not know how to sell on Facebook Marketplace. And only high-quality images can make your products stand out and attract the attention of potential buyers. So, make sure you use photos that are clean, sharp, and clear so that the buyers can see what the products actually look like. Take photos from different angles and in natural light. This will provide a complete picture of the products and their accurate colors.
Remember, the better the images represent the products, the more likely your potential buyers will be willing to purchase them.
2. Competitive Pricing is the Key
Before you know how to sell on Facebook Marketplace, it is important to understand that Facebook is not responsible for the quality of products sold on the platform. At the same time, they do not dictate the prices sellers can set for their products. However, the strategy is to compare similar product listings on Facebook Marketplace and set a competitive price. The price should not be too high or too low than the current price in the marketplace.
So, how do you set a price for your products? If you are selling new or better-quality products than those currently listed, higher pricing makes sense. If the product is pre-used, has a missing part, or is slightly damaged, check similar products on the Marketplace and price it reasonably.
An expert tip is to determine the “lowest” price you are ready to accept for the product and add 20%-30% to it. This will give you more space for negotiations.
3. A Detailed and Accurate Description is Must
Another key strategy to master how to sell on Facebook Marketplace is to be detailed and honest with your product description.
Whether you are selling a new product or a pre-owned one, make sure you cover it in as many details as possible. A comprehensive and accurate product description will help build trust among the potential buyers as well as reduce the amount of time you need to spend answering their questions. Show accurate measurements and include details about the model number, brand, and other specifications. For pre-used products, mention flaws if any.
4. Do Not Forget to Add Search Tags
Certain things matter when you learn how to sell on Facebook Marketplace. When you list a product, you will find a tag box below the listing form. Include the most commonly used search tags here, i.e., words that potential buyers use to find products similar to yours on Facebook Marketplace. For instance, if you are selling herbal cosmetics, you can include search tags like “cosmetics,” “herbal,” etc. Adding search tags will help potential buyers find your products easily, increasing rankings in Marketplace search engine results.
With these expert tips handy, you can master the art and science of how to sell on Facebook Marketplace. Hiring an experienced SMM company that can help create an account and sell successfully on Facebook Marketplace.
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