How to Use Influencers in Social Media Marketing?

Let’s face it – we are all glued to social media. No wonder, there are 3.96 billion social media users across all platforms, as of January 2022. Even marketers today do not dare to overlook this opportunity, with 77% of them reporting that social media marketing has been “somewhat to very effective” for their business. Hopefully, even your company has some definitive SMM strategies in place, right? But if you are looking to make the most of this platform, consider having influencers in social media talking about your brand.

What Is Influencer Marketing?

Influencer marketing is a form of social media marketing where “influencers” use product mentions and endorsements to grab the attention of the audiences and drive more traffic. Influencers are individuals who are considered experts in their niche and have a high, dedicated fan following on social media. Product or service recommendations from them are often regarded as social proof that helps build trust among your potential customers.

influencers in social media

A Complete Checklist on How to Effectively Use Influencer Marketing

If you want to derive the best value from influencer marketing, it is important to have a sure-fire strategy in place. Here are the key steps to it:

1. Decide Upon the Right Type of Influencer You Need

Before you can create an influencer marketing strategy, it is important to decide what type of influencers your business needs. This is often decided based on their social media following and niche expertise.

  • Nano influencers: They have on average 10,000 followers or even fewer on social media.
  • Micro-influencers: These influencers in social media have somewhat between 10,000 to 100,000 followers.
  • Macro influencers: They typically have a huge social media fan following, ranging between 100,000 to 1 million.
  • Mega influencers: They are even better with 1 million+ social media followers.

Depending on the type and size of your business, or the products and services you want to promote, choose the most suitable influencers for your brand. Remember, influencers with a huge social media reach are likely to be paid higher than nano influencers.

Thorough research is important here as it can help you find the right influencers for your campaign.

2. Know Your Target Audience

An integral part of social media optimization is to be able to reach the right people on the right platform – and through the right influencers.

influencers in social media

And the first, and most important, step to it is to determine who your target audiences are for the campaign.

Creating audience personas is a powerful way to ensure your influencers are reaching the right customers. It is also important that you match your audience personas with influencer personas. Knowing your potential customers can also help choose the right type of influencers for the campaign.

3. Follow the Rules

When you use influencers in social media marketing, there are several rules you need to follow. In the U.S., these rules are guided by the Federal Trade Commission. Not following these rules may result in penalties for your company. So, make sure the disclosure guidelines are included in the agreement with influencers and both the parties abide by the same.

4. Focus on the “Rs” of Influencer Marketing

The success of your influencer marketing campaign depends on three Rs:

  • Reach: It is the number of “target” audiences you can reach through the influencer’s fan following.
  • Relevance: It is important that the influencer posts content that is relevant to your industry, niche, or business. Most importantly, their followers’ persona should align with your target audience.
  • Resonance: It is the level of engagement influencers can build with audiences related to your brand or business. Remember, the reach does not always matter because a huge follower base is meaningless unless they are genuinely interested in your brand. Often, niche influencers have very engaged and dedicated followers.

influencers in social media

5. Track Your Influencer Marketing Campaigns

To successfully use influencers in social media marketing, it is crucial that you continuously track your campaigns to determine if they are on track. There are several tools available that provide valuable insights into how your influencer marketing campaign is performing. Optimize the campaigns likewise.


Influencers are here to stay! If you are not yet leveraging on this opportunity, it is time that you follow these proven tactics to count upon high-authority influencers in social media and generate more sales for your business.

Need Expert Help for Your Online Business?

AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.

Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized ecommerce solutions

Have any queries or questions related to our service? Mail them to us today at Our experts will reach back to you within a minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.

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