How to Leverage Instagram's New Features in Your Instagram Marketing Strategy?

Instagram marketing is one of the most powerful tools modern-day businesses have. The video and photo sharing platform has left no stone unturned to attract brands looking to reach hundreds of thousands of people online.

The recent months have seen Instagram launch a series of new and interesting features to benefit marketers. These upgrades shouldn’t surprise you as the world of social media has always been extremely competitive. The section below will help you to understand how to use these new features for creating more effective social media marketing strategies.

Use Partnership Messages for More Efficient Instagram Marketing

You shouldn’t worry about missed opportunities due to your busy inbox. Today’s creators and brands can find all their communications and manage them in a one location i.e., partnership messages. For your information, you’ll find the option “partnership messages” as a sub-folder under the tab Direct Messages.


The partnership messages obtain priority placement by skipping Instagram’s request folder. This makes managing branded content partnerships much easier for users.

Instagram Has Made Story Links Available for All

There was a time when story links used to be a feature available exclusively to accounts with more than 10,000 Instagram followers. Things have changed. Today, you can use this feature irrespective of your current follower count.

Every Instagram account holder can now direct visitors to their website, blog posts, product pages, and more using a link sticker. This is great news for Instagram marketing professionals who are looking to use this platform to boost traffic.

Using the feature is easy. Once your Insta story is ready, click the sticker icon on it. Now, hit the “Link” sticker. Next, enter the URL to which you want to redirect the visitors. Once you finish entering the URL, you have successfully added a link to your Insta story.

Use the “Find Creators” Feature for Reaching the Right People

Instagram has become a matchmaker for all brands looking to use the platform for reaching more people worldwide. It has recently launched a test suite featuring tools that would help brands in connecting with creators.

This suite will allow creators to prepare a brand list by adding their preferred brands to it. Whenever a brand will look for creators for partnerships, the Insta search results will have the name of creators who have this brand listed at the very top.


This new suite of tools will also allow brands to find creators using filters like location, gender, age, and follower count. According to experts, this will make organizing shortlists and managing multiple marketing campaigns seamless for the users.

“Social Fundraising” Can Work as an Instagram Marketing Tool and Help during Funds Crunches

We all know how badly the Covid-19 pandemic has affected the global economy. People at Instagram have decided to make life a bit easier for business owners (and all other users) by launching a social fundraising feature.

You can now create Instagram fundraisers for a cause close to your heart or for raising money during financial crunches. When you raise funds for a cause, it speaks volumes about your good intentions as a business and your urge to contribute to society. This automatically increases your popularity as a brand.

“Insights” Has Got a Useful Update

Do you have a business account on Instagram? If yes, then the social media platform has good news for you. It has increased the data tracking period to 60 days from 30 days. This change has forced every top SMM company to ditch other apps whose tracking reports cover a longer period.

Instagram’s decision to increase data tracking period of Insights stands as a testimony of the fact that it listens to user feedback and acts accordingly. The more data available to you the more will be the accuracy and efficacy of your Instagram marketing strategy.

Final Word

Indeed, each of the above features provides businesses with the opportunity of using Instagram as a marketing tool for their products, services, or brand as a whole. However, for using these features in the best possible manner, you must seek professional help. Find a reputable company offering Instagram marketing services. They will help you create an attractive Insta profile and ensure that you can use it to reach potential consumers worldwide.

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